TY  - BOOK
AU  - Thomas, Robert J. (ed.)
TI  - Legends in marketing : Vol. 1-8
T2  - Legends in marketing series
SN  - 9788132110033
U1  - 658.8 
PY  - 2014///
CY  - New Delhi
PB  - Sage Publication
KW  - consumer behavior
KW  - marketing
KW  - marketing research
ER  -