TY  - BOOK
AU  - Pitt, Martyn R.
AU  - Koufopoulos, Dimitrios
TI  - Essentials of strategic management
SN  - 9788132110378
U1  - 658.4012 
PY  - 2012///
CY  - New Delhi: 
PB  - Sage Publication
KW  - change management
KW  - decision making
KW  - diversification
KW  - enterprice
KW  - external environment
KW  - global strategies
KW  - industry
KW  - innovation
KW  - multi-activity enterprise
KW  - multinational
KW  - non scale
KW  - stackeholders
KW  - strategic management
ER  -