Marketing : a critical textbook 
by Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren and Mark Tadajewski 
 - New Delhi:   SAGE Publications India Pvt. Ltd.  2012 
 - xiii, 245p., glos., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788132110408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analysing marketing discourse<br/>business to business<br/>case studies<br/>consumer rights<br/>consumer society<br/>consumer surveillance<br/>globalisation and ethics<br/>marketing<br/>marketing history
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR