Kompella, Kartikeya (ed.) <br/><br/>
The definitive book of branding 

 - New Delhi:  Sage Publications India Pvt. Ltd.,  2014. 
 - xx, 408p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788132117735 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand valuation<br/>branding<br/>branding beyond marketing<br/>co-branding<br/>employer brand management<br/>EVP<br/>globalization economic aspects<br/>innovation<br/>Marcus and Nurius<br/>marketing<br/>passion brands
<br/><br/><label>Dewey Class. No.: </label>658.827  / DEF