TY  - BOOK
AU  - Kompella, Kartikeya (ed.)
TI  - The definitive book of branding
SN  - 9788132117735
U1  - 658.827 
PY  - 2014///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - brand valuation
KW  - branding
KW  - branding beyond marketing
KW  - co-branding
KW  - employer brand management
KW  - EVP
KW  - globalization economic aspects
KW  - innovation
KW  - Marcus and Nurius
KW  - marketing
KW  - passion brands
ER  -