TY  - BOOK
AU  - Kaul, Asha
AU  - Desai, Avani
TI  - Corporate reputation decoded : building, managing and strategising for corporate excellence
SN  - 9788132117742
U1  - 659.2 
PY  - 2014///
CY  - New Delhi: 
PB  - Sage Publication
KW  - building corporate reputation
KW  - corporate image
KW  - corporations
KW  - India
KW  - managing corporate reputation
KW  - organizational effectiveness
KW  - public relations
KW  - strategising corporate reputation
KW  - understanding corporte reputation
ER  -