TY  - BOOK
AU  - Wilson,  Aubrey (ed.)
TI  - The marketing of idustrial products
SN  - 0330231863
U1  - 658.809 
PY  - 1972///
CY  - London: 
PB  - Pan Books Ltd.
KW  - advertising
KW  - characteristics
KW  - development
KW  - financial control
KW  - industrial marketing
KW  - international marketing
KW  - marketing concept
KW  - new product idea
KW  - next decade
KW  - physical distribution
KW  - pricing in industrial marketing
KW  - public relations
KW  - selling
KW  - service element in added value
KW  - total corporate complex
ER  -