TY  - BOOK
AU  - Bhargava, R. C.
TI  - The Maruti story : how a public sector company put India on wheels
SN  - 9788172237806
U1  - 338.473805 
PY  - 2010///
CY  - Noida: 
PB  - HaraperCollins Publishers
KW  - assembling a dream
KW  - bumpy ride
KW  - capturing the market
KW  - customer culture
KW  - Maruti
KW  - people challenge
ER  -