Velayudhan, Sanal Kumar (ed.) <br/><br/>
Marketing to rural consumers : understanding and tapping the rural market potential 

 - New Delhi:  Excel Books,  2009. 
 - vii, 365p.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9788174467201 
<br/><br/><label>Subjects--Topical Terms: </label><br/>farm produce marketing<br/>farmers as consumers<br/>India<br/>Rural development
<br/><br/><label>Dewey Class. No.: </label>338.10954  / MAR