TY  - BOOK
AU  - Velayudhan, Sanal Kumar (ed.)
AU  - Sridhar, Guda (ed.)
TI  - Marketing to rural consumers : understanding and tapping the rural market potential
SN  - 9788174467201
U1  - 338.10954 
PY  - 2009///
CY  - New Delhi
PB  - Excel Books
KW  - farm produce marketing
KW  - farmers as consumers
KW  - India
KW  - Rural development
ER  -