Soman, Dilip <br/><br/>
Managing customer value : one stage at a time 
by Dilip Soman and Sara N-Marandi 
 - New Delhi:   Cambridge University Press India Pvt. Ltd.  2011 
 - xii, 401p.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9788175967977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies<br/>customer intelligence<br/>customer psychology<br/>customer value<br/>customer value chain<br/>decomposing metrics<br/>harnessing customer intelligence<br/>loyalty<br/>pricing
<br/><br/><label>Dewey Class. No.: </label>658  / SOM