TY  - BOOK
AU  - Soman, Dilip
AU  - N-Marandi, Sara
TI  - Managing customer value : one stage at a time
SN  - 9788175967977
U1  - 658 
PY  - 2011///
CY  - New Delhi: 
PB  - Cambridge University Press India Pvt. Ltd.
KW  - case studies
KW  - customer intelligence
KW  - customer psychology
KW  - customer value
KW  - customer value chain
KW  - decomposing metrics
KW  - harnessing customer intelligence
KW  - loyalty
KW  - pricing
ER  -