TY  - BOOK
AU  - Gupta, Garima
TI  - Marketing of services : quality dimensions
SN  - 9788177082562
U1  - 658.8 
PY  - 2011///
CY  - New Delhi: 
PB  - New Century Publications
KW  - banking
KW  - empirical validation of the service quality construct
KW  - fast food restaurants
KW  - hospital
KW  - quality in marketing of services
KW  - related constructs
KW  - service quality
ER  -