Pongiannan, K. <br/><br/>
Advertising and brand building : principles and case studies 
by K. Pongiannan 
 - New Delhi:   New Century Publications  2012 
 - xii, 194p., ind.  23 cm x 14 cm 
<br/><br/><label>ISBN: </label>9788177083156 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand equity<br/>case studies<br/>celebrity advertising<br/>consumer behaviour<br/>CRM<br/>customer satisfaction<br/>Nepal<br/>perference<br/>sensory branding in marketing<br/>service quality<br/>small and medium enterprises<br/>television advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / PON