TY  - BOOK
AU  - Pongiannan, K.
TI  - Advertising and brand building : principles and case studies
SN  - 9788177083156
U1  - 659.1 
PY  - 2012///
CY  - New Delhi: 
PB  - New Century Publications
KW  - brand equity
KW  - case studies
KW  - celebrity advertising
KW  - consumer behaviour
KW  - CRM
KW  - customer satisfaction
KW  - Nepal
KW  - perference
KW  - sensory branding in marketing
KW  - service quality
KW  - small and medium enterprises
KW  - television advertising
ER  -