Srinivasan, Srini R.
Strategy retail management
by Srini R. Srinivasan
- New Delhi: Biztantra 2010
- xix, 364p., red., glos., 24 cm x 19 cm
9788177226706
branding and private labels
consumer behaviour
e tailing
financial management
franchising management
green retailing
IMC in retail
luxury retailing
marketing strategy
merchandising management
pricing strategy
retail marketing
rural retailing
store location and layout
visual merchandising
658.87 / SRI