TY  - BOOK
AU  - Srinivasan, Srini R.
TI  - Strategy retail management
SN  - 9788177226706
U1  - 658.87 
PY  - 2010///
CY  - New Delhi: 
PB  - Biztantra
KW  - branding and private labels
KW  - consumer behaviour
KW  - e tailing
KW  - financial management
KW  - franchising management
KW  - green retailing
KW  - IMC in retail
KW  - luxury retailing
KW  - marketing strategy
KW  - merchandising management
KW  - pricing strategy
KW  - retail marketing
KW  - rural retailing
KW  - store location and layout
KW  - visual merchandising
ER  -