Batra, Rajeev <br/><br/>
Advertising management 
by Rajeev Batra, John G. Myers and David A. Aaker 
 - 5th ed. 
 - New delhi:   Prentice-Hall of India Pvt. ltd.  2009 
 - 768p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9788177588057 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising and society<br/>advertising management<br/>advertising regulation<br/>brand feelings<br/>copywriting<br/>creative approaches<br/>decision making<br/>integrated marketing communication<br/>market positioning<br/>media strategy<br/>message strategy<br/>message tactics<br/>objective setting<br/>personality<br/>planning<br/>social norms<br/>testing
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT