Tellis, Gerad J. <br/><br/>
Effective advertising : understanding when, how, and why advertising works 
by Gerard J. Tellis 
 - New Delhi:   Sage Publication India  2004 
 - 201p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788178293707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>attitudes<br/>consumers<br/>management<br/>marketing<br/>research
<br/><br/><label>Dewey Class. No.: </label>659.1  / TEL