TY  - BOOK
AU  - Boone, Tonya (ed.)
AU  - Ganeshan, Ram (ed.)
TI  - New directions in supply chain management : technology strategy and implementation
SN  - 9788179927151
U1  - 658.84 
PY  - 2007///
CY  - Mumbai: 
PB  - Jaico Publishing House
KW  - case study
KW  - digital marketplaces
KW  - internet retailers
KW  - mass customisation
KW  - pricing supply flexibility
ER  -