Ramakishen, Y. <br/><br/>
International retail marketing strategies 
by Ramkishen Y. 
 - Mumbai:   Jaico Pubshing House  2010 
 - xii, 360p., glos.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>9788179929803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding and private lables<br/>business to business<br/>case studies<br/>category management<br/>communication<br/>CRM in retail<br/>franchising<br/>human resource management (HRM)<br/>location and layout<br/>marketing channels<br/>marketing environment<br/>merchandising<br/>pricing strategy<br/>research<br/>retail marketing<br/>retail mix<br/>retail organisation<br/>rural retailing<br/>store operations<br/>supply chain<br/>visual merchandising
<br/><br/><label>Dewey Class. No.: </label>658.87  / RAM