TY  - BOOK
AU  - Ramakishen, Y.
TI  - International retail marketing strategies
SN  - 9788179929803
U1  - 658.87 
PY  - 2010///
CY  - Mumbai: 
PB  - Jaico Pubshing House
KW  - branding and private lables
KW  - business to business
KW  - case studies
KW  - category management
KW  - communication
KW  - CRM in retail
KW  - franchising
KW  - human resource management (HRM)
KW  - location and layout
KW  - marketing channels
KW  - marketing environment
KW  - merchandising
KW  - pricing strategy
KW  - research
KW  - retail marketing
KW  - retail mix
KW  - retail organisation
KW  - rural retailing
KW  - store operations
KW  - supply chain
KW  - visual merchandising
ER  -