TY  - BOOK
AU  - Pati, Debashis
TI  - Branding concepts and process
SN  - 0333 93715 5
U1  - 658.827 
PY  - 2002///
CY  - New Delhi: 
PB  - Macmillan India Ltd.
KW  - associations
KW  - branding
KW  - equity
KW  - health
KW  - image
KW  - legal perspective
KW  - name
KW  - symbol
ER  -