Jha, Kamlesh Kumar <br/><br/>
Rural marketing : challenges and opportunities 
by Kamlesh Kumar Jha 
 - Jaipur:   ABD Publishers  2009 
 - v, 320p., ind., bib.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>9788183762076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>agricultural markets and rural poor<br/>e-marketing in rural India<br/>evaluating a rural enterprise<br/>financing for rural industrialisation<br/>growth of Indian rural market<br/>implications of rural market development<br/>marketing the products of rural industries<br/>media for rural marketing<br/>rural enterpreneurship<br/>rural industrialisation<br/>rural poverty and agricultural innovation policies<br/>rural urban linkages<br/>social marketing stratigies<br/>strategies for rural marketing<br/>tapping India's rural market
<br/><br/><label>Dewey Class. No.: </label>658.81734  / JHA