TY  - BOOK
AU  - Jha, Kamlesh Kumar
TI  - Rural marketing : challenges and opportunities
SN  - 9788183762076
U1  - 658.81734 
PY  - 2009///
CY  - Jaipur: 
PB  - ABD Publishers
KW  - agricultural markets and rural poor
KW  - e-marketing in rural India
KW  - evaluating a rural enterprise
KW  - financing for rural industrialisation
KW  - growth of Indian rural market
KW  - implications of rural market development
KW  - marketing the products of rural industries
KW  - media for rural marketing
KW  - rural enterpreneurship
KW  - rural industrialisation
KW  - rural poverty and agricultural innovation policies
KW  - rural urban linkages
KW  - social marketing stratigies
KW  - strategies for rural marketing
KW  - tapping India's rural market
ER  -