TY  - BOOK
AU  - Michael J. Baker
TI  - Marketing : an introductory text
SN  - 0333397355
U1  - 658 
PY  - 1985///
CY  - London: 
PB  - Macmillan Education Ltd.
KW  - advertising
KW  - consumer behaviour
KW  - consumer goods
KW  - demand
KW  - industrial goods
KW  - maketing concept
KW  - market segmentation
KW  - marketing communication
KW  - marketing planning
KW  - marketing research
KW  - merchandising
KW  - organisational buying behaviour
KW  - packaging
KW  - price policy
KW  - pricing
KW  - product policy
KW  - raw materials
KW  - sales promotion
KW  - selling
KW  - supply
ER  -