Baker, Michael J. <br/><br/>
Macmillan dictionary of marketing and advertising 
by Michael J. Baker 
 - 2nd ed. 
 - London:   Macmillan Press Ltd.  1992 
 - xxiii, 271p.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0333516052 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>dictionary<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.803  / BAK