Stobart, Paul (ed.) <br/><br/>
Brand Power 

 - Hampshire:   The Macmillan Press Ltd.  1994 
 - xv, 255p., fig., illus.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0333570138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>adding brand value<br/>assessing brand value<br/>automotive industry<br/>brand power<br/>creating brand<br/>culture business in Japan<br/>franchising<br/>future<br/>importance<br/>management of global brands<br/>market perceived quality<br/>protecting power brands<br/>retailing<br/>Scandinavian experience<br/>strategy<br/>structure
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA