TY  - BOOK
AU  - Stobart, Paul (ed.)
TI  - Brand Power
SN  - 0333570138
U1  - 658.827 
PY  - 1994///
CY  - Hampshire: 
PB  - The Macmillan Press Ltd.
KW  - adding brand value
KW  - assessing brand value
KW  - automotive industry
KW  - brand power
KW  - creating brand
KW  - culture business in Japan
KW  - franchising
KW  - future
KW  - importance
KW  - management of global brands
KW  - market perceived quality
KW  - protecting power brands
KW  - retailing
KW  - Scandinavian experience
KW  - strategy
KW  - structure
ER  -