Chunawalla, S. A. <br/><br/>
Mass communications and media studies : masscommedia 
by S. A. Chunawalla 
 - 1st ed. 
 - Mumbai:   Himalaya Publishing House Pvt. Ltd  2010 
 - 548 p.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9788184886207 
<br/><br/><label>Subjects--Topical Terms: </label><br/>electronic media<br/>internet<br/>marketing research<br/>mass communication<br/>media<br/>media personalities<br/>media planning<br/>media selection<br/>media strategy<br/>non-traditional media<br/>print media<br/>public relation<br/>transit media
<br/><br/><label>Dewey Class. No.: </label>302.23  / CHU