TY  - BOOK
AU  - Lenderman, Max
TI  - Brand new world : how India, China, Russia and Brazil are reshaping business
SN  - 9788184951325
U1  - 658.827 
PY  - 2010///
CY  - Mumbai: 
PB  - Jaico Publishing House
KW  - ads
KW  - branding
KW  - business
KW  - entertainment
KW  - global empathy
KW  - globalization
KW  - marketing
KW  - mobile marketing
KW  - no logo metropolis
KW  - pirates
KW  - poorprosumer
KW  - rural yuppies
KW  - think like an oligarch
ER  -