Pearson, Stewart <br/><br/>
Building brands directly : creating business value from customer relationships 
by Stewart Pearson 
 - NLondon:   McMillan Press Ltd.  1996 
 - xvi,431p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0333639073 
<br/><br/><label>Subjects--Topical Terms: </label><br/>action plans<br/>advertising<br/>applications<br/>brand loyalty<br/>building consumer brand<br/>customer behaviour<br/>customers<br/>data driven marketing<br/>investments<br/>mail<br/>marketing strategy for brand<br/>palnning<br/>relationship building<br/>retail brands<br/>skills<br/>strategy<br/>succesful business models<br/>time change<br/>value form brand
<br/><br/><label>Dewey Class. No.: </label>658.827  / PEA