Statt, David A. <br/><br/>
Understanding the consumer : a psychological approach 
by David A. Statt 
 - London:   McMillan Press Ltd.  1997 
 - xvi, 332p., ref., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0333660633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>approaching decision<br/>attitudes<br/>communication and persuasion<br/>consumer<br/>consumer awareness<br/>consumer decision making<br/>consumerism<br/>cultural<br/>family influences<br/>innovations<br/>learning<br/>market segmentation<br/>motivation<br/>new products<br/>organising as purchaser<br/>personality<br/>social class<br/>social perspective
<br/><br/><label>Dewey Class. No.: </label>658.83  / STA