TY  - BOOK
AU  - Statt, David A.
TI  - Understanding the consumer : a psychological approach
SN  - 0333660633
U1  - 658.83 
PY  - 1997///
CY  - London: 
PB  - McMillan Press Ltd.
KW  - approaching decision
KW  - attitudes
KW  - communication and persuasion
KW  - consumer
KW  - consumer awareness
KW  - consumer decision making
KW  - consumerism
KW  - cultural
KW  - family influences
KW  - innovations
KW  - learning
KW  - market segmentation
KW  - motivation
KW  - new products
KW  - organising as purchaser
KW  - personality
KW  - social class
KW  - social perspective
ER  -