TY  - BOOK
AU  - Kochan, Nicholas (ed.)
TI  - The world's greatest brands
SN  - 0333664191
U1  - 658.827 
PY  - 1996///
CY  - Basingstoke: 
PB  - Macmillan Press Ltd.
KW  - assessing the world's greatest brands
KW  - brands by sector
KW  - brands for the next century
KW  - breadth
KW  - depth
KW  - future needs
KW  - length
KW  - origins of branding
KW  - top 100 brands
KW  - values
KW  - visions
KW  - weight
ER  -