Wileman, Andrew <br/><br/>
Retail power plays : from trading to brand leadership strategies for building retail brand value 
by Andrew Wileman and Michael Jary 
 - London:   Macmillan Press Ltd.  1997 
 - xvi, 280p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>033368527X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand building strategies<br/>brand customer relationship<br/>brand name<br/>financial services supermarket<br/>investing in brand integrity<br/>management<br/>multi business retailing<br/>producer perspective<br/>proximity retailing<br/>trade<br/>trading to brand leadership
<br/><br/><label>Dewey Class. No.: </label>658.87  / WIL