TY  - BOOK
AU  - Wileman, Andrew
AU  - Jary, Michael
TI  - Retail power plays : from trading to brand leadership strategies for building retail brand value
SN  - 033368527X
U1  - 658.87 
PY  - 1997///
CY  - London: 
PB  - Macmillan Press Ltd.
KW  - brand building strategies
KW  - brand customer relationship
KW  - brand name
KW  - financial services supermarket
KW  - investing in brand integrity
KW  - management
KW  - multi business retailing
KW  - producer perspective
KW  - proximity retailing
KW  - trade
KW  - trading to brand leadership
ER  -