Chattell, Alf

Creating value in the digital era : achieving success through insight, imagination and innovation by Alf Chattell - London: MacMillan Press Ltd. 1998 - xi., 267p., ind. 24 cm x 16 cm

0333725271


amplifying the human
creating customer
customer relationships
designing value creating capabilities
empowering the enterprice
journey success
organisational intelligence
principles digital economy
products
services
shaping markets
value creation

658.4062 / CHA