TY  - BOOK
AU  - Chattell, Alf
TI  - Creating value in the digital era : achieving success through insight, imagination and innovation
SN  - 0333725271
U1  - 658.4062 
PY  - 1998///
CY  - London: 
PB  - MacMillan Press Ltd.
KW  - amplifying the human
KW  - creating customer
KW  - customer relationships
KW  - designing value creating capabilities
KW  - empowering the enterprice
KW  - journey  success
KW  - organisational intelligence
KW  - principles digital economy
KW  - products
KW  - services
KW  - shaping markets
KW  - value creation
ER  -