TY  - BOOK
AU  - Clifton, Rita (ed.)
AU  - Maughan, Esther (ed.)
TI  - The future of brands : twenty-five visions
SN  - 0333776739
U1  - 658.827 
PY  - 2000///
CY  - New York
PB  - Macmillan Press Ltd.
KW  - brand name products
KW  - case studies
KW  - forecasting
KW  - marketing
ER  -