The brand trust : India Study 2011 by Trust Research Advisory Pvt. Ltd. - Mumbai: Trust Research Advisory Pvt. Ltd. 2011 - 115p. 31 cm x 21 cm

9788192082301


a study of the Indian influences' minds
analysis of brand trust by categories
analysis of brand trust by zones
beyond brand trust
external factors, anomalies and other such eye openers
ten most trusted brands in India
trust, brands and brand trust
understanding brand trust through composites

658.827 / TRU