Ramaswamy, V. S. <br/><br/>
Marketing management: planning implementation and control - the Indian context 
by V S Ramaswamy, S Namakumari 
 - 1st ed. 
 - New Delhi:   Macmillan India Limited  1990 
 - xxix, 514p., bib., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>0333929152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>buyer behaviour<br/>distribution<br/>marketing concept<br/>marketing control<br/>marketing in India<br/>marketing management<br/>marketing mix<br/>marketing planning<br/>positioning<br/>pricing<br/>Product life cycle<br/>product management<br/>promotion<br/>rural international marketing<br/>sales forecasting<br/>segmentation<br/>strategy<br/>targeting
<br/><br/><label>Dewey Class. No.: </label>658.802  / RAM