Aggarwal Sharma, Ashita (ed.) <br/><br/>
Case studies in marketing effectiveness : selected entries from spjimr marketing impact awards (smia) 2011 

 - Mumbai:   S. P. Jain Institute of Manegement and Research  2011 
 - xii, 265p., ref.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9788192271903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies<br/>ICICI Prudential life insurance<br/>Johnson and Johnson<br/>Mahindra motorcycles<br/>marketing actions<br/>Maruti Suzuki<br/>rural India<br/>Tata steel<br/>Volkswagen India sales
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAS