TY  - BOOK
AU  - Rangappa, Paddy
TI  - SPARK : the insight to growing brands
SN  - 9788193355220
U1  - 658.827 
PY  - 2017///
CY  - New Delhi: 
PB  - Simon and Schuster India
KW  - brand building
KW  - business challenge
KW  - case studies
KW  - marketing
ER  -