Blackett, Tom (ed.) <br/><br/>
Brand medicine : the role of branding in the pharmaceutical industry 

 - New York:  Palgrave,  2001. 
 - xxvi, 308p., app., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0333930983 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>Asia<br/>brand building<br/>brand choice<br/>brand name products<br/>clinical development<br/>direct ot customer branding<br/>drugs<br/>Europe<br/>generic name<br/>government view<br/>marketing<br/>nutraceuticals<br/>OTC<br/>packaging design<br/>pharmaceutical industry<br/>positioning<br/>public relations<br/>USA
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA