TY  - BOOK
AU  - Blackett, Tom (ed.)
AU  - Robins, Rebecca (ed.)
TI  - Brand medicine : the role of branding in the pharmaceutical industry
SN  - 0333930983
U1  - 658.827 
PY  - 2001///
CY  - New York
PB  - Palgrave
KW  - advertising
KW  - Asia
KW  - brand building
KW  - brand choice
KW  - brand name products
KW  - clinical development
KW  - direct ot customer branding
KW  - drugs
KW  - Europe
KW  - generic name
KW  - government view
KW  - marketing
KW  - nutraceuticals
KW  - OTC
KW  - packaging design
KW  - pharmaceutical industry
KW  - positioning
KW  - public relations
KW  - USA
ER  -