Quix, Frank <br/><br/>
Retail marketing 
by Frank Quix and R. P. van der Kind 
 - 1st ed. 
 - Groningen, Houten:   Noordhoff Uitgevers  2014 
 - 575p., ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>9789001807924 
<br/><br/><label>Subjects--Topical Terms: </label><br/>communication methods<br/>competitor analysis<br/>control<br/>environmental exploration<br/>Europe<br/>goods<br/>international perspective<br/>location<br/>market share<br/>marketing<br/>online and offline<br/>personnel<br/>physical distribution<br/>presentation<br/>price<br/>products<br/>profitability<br/>promotion<br/>retail<br/>sales concept<br/>strategic process<br/>SWOT<br/>target<br/>trends 2020
<br/><br/><label>Dewey Class. No.: </label>658.87  / QUI