TY  - BOOK
AU  - Quix, Frank
AU  - Kind, R. P. van der
TI  - Retail marketing
SN  - 9789001807924
U1  - 658.87 
PY  - 2014///
CY  - Groningen, Houten: 
PB  - Noordhoff Uitgevers
KW  - communication methods
KW  - competitor analysis
KW  - control
KW  - environmental exploration
KW  - Europe
KW  - goods
KW  - international perspective
KW  - location
KW  - market share
KW  - marketing
KW  - online and offline
KW  - personnel
KW  - physical distribution
KW  - presentation
KW  - price
KW  - products
KW  - profitability
KW  - promotion
KW  - retail
KW  - sales concept
KW  - strategic process
KW  - SWOT
KW  - target
KW  - trends 2020
ER  -