Marketing channels by Anne T. Coughlan, Louis W. Stern, Erin Anderson, Adel I. Ansary and R.C. Natarajan - 7th ed. - New Delhi: Pearson Education 2014 - xx, 564p., ind. 24 cm x 18 cm ISBN: 9789331717431 Subjects--Topical Terms: marketing channels Dewey Class. No.: 658.84 / MAR