Nagle, Thomas T. <br/><br/>
The strategy and tactics of pricing : a guide to profitable decision making 
by Thomas T. Nagle, John Hogan and Joseph Zale 
 - 5th ed. 
 - New Delhi:   Pearson Education  2015 
 - 314p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9789332536548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>competition<br/>costs<br/>decision making<br/>ethics and law<br/>financial analysis<br/>marketing<br/>price level<br/>price structure<br/>pricing<br/>pricing policy<br/>strategic pricing<br/>value communication<br/>value creation
<br/><br/><label>Dewey Class. No.: </label>658.816  / NAG